2012-04-15
www.streetroachpics.com
Staff Writter
If you think you can rock the mic, you may want to take part in this contest. You know the deal you sign may not be that great but, at least, you get on.
Coors Light® is partnering with hip-hop pioneer Ice Cube for the Coors Light Search for the Coldest program, a national talent search for the best MC in the country. Garnering more than 140,000 online votes in 2011, its inaugural year, the program is quickly becoming a platform for up-and-coming MCs to showcase their skills to a broad, national audience.
"I've had the opportunity to grow my career into many areas, but hip-hop is where it all began for me," said Ice Cube. "As a fresh and innovative brand, Coors Light is a natural fit with the hip-hop community, so I'm excited to partner with Coors Light to find the next Coldest MC in the country."
Contestant Submissions: April 1 â€" May 15
The competition begins with online submissions in which emerging MCs upload an audio track or video of an original composition to www.SearchForTheColdest.com, between April 1 and May 15, to be voted on by fans and celebrity judges.
Voting: April 1 â€" July 10
Legal-drinking-age consumers can vote for their favorite MC from April 1 â€" July 10, and the top contestants will be selected to perform in the semifinals.
Semifinalists
Eight semifinalists will be chosen through both online submissions and via live performances in select markets. The final eight will fall into the following categories:
* New York-based semifinalist, chosen via online submission
* New Orleans-based semifinalist, chosen via online submission
* Video channel semifinalist, best video submitted
* Best live-performance challenge in Baltimore on June 20
* Best live-performance challenge in Philadelphia on June 21
* Best live-performance challenge in Atlanta on June 28
* Best live-performance challenge in Charlotte on June 30
* Wild card semifinalist, best MC among all other markets
The semifinal events will feature celebrity appearances and performances. All eight semifinalists will make it to the grand finale in New York City for a chance to be crowned Coldest MC.
Grand Finale: July 26
Contest finalists will battle it out in New York City. Celebrity judges Ice Cube, DJ Drama and DJ Khaled will select the contestant who will be crowned the Coldest MC and awarded the grand prize.
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